1. Tools that are FREE

  1. a) Tags for Caliber, Manufacturer, and Action
     When posting, always select the correct Caliber, Manufacturer, and Action type from the drop-down menus. These tags make your listing appear in refined searches—without them, buyers filtering for those specifics won’t see your ad.
  2. b) Keywords in Your Title
     Your title should include words a buyer would search for. Example:
    ✅ “Pre-64 Winchester 1894 in Great Shape”
     ❌ “For Sale” or “Rifle”
     The site’s keyword search looks at your ad title—make it descriptive.
  3. c) Other Free Tools
     Upload photos and maintain strong member ratings (see Credibility section). Both are free but greatly improve trust.

 

2. Research – Price it Right

  1. a) Know the Market
     Compare your item to others on Gunxpress and in Canadian retail stores (search online with “Canada” in your query). If a new gun is on sale for less than your asking price for a used one, you’ll struggle to sell.
  2. b) List a Price
     Buyers dislike “Please Contact” or guessing games. This option is for wanted ads or service listings—not sales.
  3. c) Back Up Your Price
     Include a store link or reference to prove your pricing is fair. Keep this info handy for negotiations.

 

3. Attraction – Make Your Ad Stand Out

  1. a) Images
     Always upload clear photos of the actual item, not stock images. Include multiple angles and close-ups, and optional extras like target groups.
  2. b) Description
     Fill in all provided fields (make, model, caliber, classification, action). Use the description to highlight condition, upgrades, extras, and your reason for selling.
  3. c) Upgrades for Visibility
     Free tools work, but a Bump Up, Top Ad, or Homepage Ad can greatly increase exposure.

 

4. Credibility – Build Buyer Confidence

Buyers are more likely to respond if you have a strong rating.
How to get reviews:

  • Ask buyers/sellers you’ve dealt with to leave one.
  • Find their profile through past messages, the “Active Members” search, or their ad page.

Positive ratings make your profile stand out and help close deals faster.

 

5. Ad Upgrades – Boost Your Reach

Low-Cost Options:

  • Bump Up – Moves your ad to the top and renews for 90 days.
  • Urgent Tag – Adds an orange “Urgent” label to catch attention.

High-Value Options:

  • Homepage Ad – Great for sellers who ship nationwide; appears prominently to all site visitors.
  • Top Ad – Ideal for local sales; appears in top 3 listings for your category/location.

Bottom line: Use all the free tools available, price competitively, present your item attractively, build credibility, and consider upgrades if you want more eyes on your listing.